Promote 2026: communication consulting as a lever of governance

On 17 June 2026, alongside the 10th edition of the Promote fair in Yaoundé, Volcanic brought together communication professionals, public institution representatives and business leaders for a day of sessions.

The theme: "The communication consultant: a major asset for strategic action and for more effective institutional and professional practice".

Our role is to diagnose the difficulties companies face in making known what they do every day. We are here to bring a scientific, practical and operational perspective to every administration, public or private.

Complement, not substitute

Mr Paul Eric Ebolo, Managing Director of Volcanic, addressed a common fear among heads of in-house communication units: seeing an outside agency as a threat. In his view, the agency is a professional complement that strengthens the internal unit and never replaces it.

Kisito Ngankak, of the Ministry of Communication and the National Advertising Council, stressed the importance of complying with the 2006 advertising law, which reserves creative strategy to approved consulting agencies.

Source : L'Économie